Grass Valley will attend to ISE 2025 to demonstrate how the GV Media Universe and its AMPP platform are benefiting organizations in the live events, sports, houses of worship, corporate, and education sectors.

AMPP is Grass Valley’s microservices-based media production platform enabling efficient and flexible production workflows for live content creation, management, and distribution. The platform is the driving force behind productions at the G20 Summit, 2024 RallyX Championship, and the Global Leadership Summit. AMPP also has been empowering cloud production capabilities for companies like Gfinity, Electronic Arts Competitive Gaming Entertainment, and Corrivium.

“AMPP has become a cornerstone for live production on a global scale – from local sporting events to major international programming for Tier 1 media brands – enabling customers to reduce operational costs, gain flexibility, and drive new revenue streams,” said Jon Wilson, Grass Valley President and COO.

“We are shaping the future of media production for organizations across the pro AV and media landscape, and we’re excited to be at ISE this year to showcase the power of AMPP and the GV Media Universe.”

With usage now exceeding 10 million hours per month, AMPP’s rapid 300% increase in adoption over the last 12 months emphasizes how organizations with media production requirements are benefiting from software-defined workflows that are flexible, scalable, efficient, and affordable, as the company claims.

Solutions like Framelight X asset management and Playout X systems – deployed for the G20 Summit and DMC Rally X projects – have been primary drivers of this momentum, creating significant cost efficiencies for customers.

So too have deployments of Grass Valley’s LDX Series cameras (deployed on country music artist Morgan Wallen’s One Night at a Time tour), Creative Grading system, and suite of leading live production tools. All of which are being demonstrated on Grass Valley’s stand (4P660) at ISE 2025.