Formula E has selected Magnifi as its official technology partner to develop engaging replays and dynamic moments during live streams, as Bubble Agency claims in a statement.

Established in 2014, the high-speed street racing keeps focusing on maintaining its commitment to sustainability with electric mobility. The championship has earned recognition by using EV technology and fostering collaborations with automakers and sponsors.

With Magnifi, Formula E is looking forward to elevate its replay and social content by automating the workflow and enriching content with real-time driver and circuit details to keep viewers engaged. Magnifi’s Auto-Flip will automate the content aspect ratio adjustments for all platforms and ensure uninterrupted content.

“At Magnifi, we are proud to bring our advanced AI-powered video editing technology to the racing tracks, enhancing the way fans experience the thrill of Formula E,” said Meghna Krishna, CRO of Magnifi. “As Formula E continues to lead the global conversation on electric mobility and innovation, we are excited to contribute by amplifying its vision through dynamic, real-time content. With its cutting-edge approach to strategic energy management and fan engagement initiatives like Attack Mode and Fanboost, Formula E is redefining the future of motorsport—and we are thrilled to be a part of this electrifying journey.”

The 2024–25 Formula E World Championship is currently underway, with the upcoming Jeddah E-Prix, being held at the Jeddah Corniche Circuit in Saudi Arabia. Fans can also look forward to the Miami E-Prix in April.