Landsec has appointed Alice Webb as Chief Executive Officer of MediaCity in Salford. She will take up the role in September 2025, replacing Mark Senior, who has served as CEO of dock10 since 2012, as the company has claimed in a statement.

In this newly created role, Alice will lead both MediaCity and dock10, the UK’s television facility. Additionally, she will be working on shaping and delivering a long-term vision, with the objective of reinforcing MediaCity as a home of future media – supporting new forms of content creation and digital innovation, and creating for Salford, Greater Manchester, and the wider region.

She joins Landsec in September 2025 from Universal Music Group, where she served as the founding CEO of Mercury Studios, the group’s global film and TV production and distribution company. Before that, she held senior leadership positions at the BBC, including Director of Children’s & Education, overseeing CBeebies and CBBC – children’s media brands.

Earlier in her BBC career, Alice served as Chief Operating Officer of BBC North, directing the broadcaster’s landmark relocation to MediaCity in 2011.

As part of this transition, Mark Senior, will step down on Alice’s arrival and take on an ongoing advisory role.

Mike Hood, Chief Operating Officer at Landsec, says: “Alice’s appointment is a major milestone in the evolution of MediaCity. Her proven leadership in the media sector and ability to deliver large-scale transformation make her the ideal person to lead MediaCity and dock10 into the future together, under a bold new vision”.

“As we expand MediaCity into a hub for media, creativity, and innovation, uniting property and production under one leadership will unlock even greater value for our partners, tenants, and communities. We’re excited about what’s ahead”.

Alice Webb adds: “I’m delighted to be joining Landsec and returning to lead a community with a proven track record of creative ambition but with so much potential ahead of it too. Landsec’s commitment to that potential is compelling and I’m excited to pick up the reins and lead MediaCity into its next chapter. We have a very bright future of media, innovation, growth and creativity ahead of us. I can’t wait to get started later this year”.

Mark Senior concludes: “Having been at dock10 since the beginning, it has been a huge privilege to lead the incredibly talented team here as the business has evolved. We have together built a market-leading TV facilities provider across multiple genres, including entertainment, sport and drama. I am delighted at Alice’s appointment and am sure that under her leadership dock10 will play a major part in the future MediaCity story”.