Broadcasting Center Europe (BCE), a European media technology and services partner, has announced a technology partnership with BCNEXXT, a Netherlands-based company specializing in cloud-native systems for linear, VoD, and OTT publishing. Through this collaboration, BCE has integrated BCNEXXT’s Vipe playout solution into its Media-as-a-Service (MaaS) platform, with the intention of enabling customers to rapidly launch and manage TV channels in a flexible, cost-efficient way, as the company has claimed in a statement.

Media-as-a-Service (MaaS) is a modular, cloud-based approach that aims to enable media organizations to access, store, manage, process, and distribute content on demand. The platform provides a unified environment to manage content, workflows, and operations across applications and infrastructure, designed to integrate existing systems and support real-world media operations.

With the integration of Vipe, BCE intents to strengthen its MaaS ecosystem by adding new playout capabilities accessible directly to customers through its platform.

Vipe is an intelligent playout solution for broadcasters and media content distributors, designed to enable them to launch channels and manage them from a single interface. Leveraging adaptive logic and machine learning, it replaces traditional rule-based playout systems with a more intelligent and automated approach.

The company defines it as a “pay only for what you play” model, which looks forward to breaking the link between channels and infrastructure.

The integration enables broadcasters to launch channels faster, scale services on demand, and align costs with actual usage through a pay-as-you-go model, particularly suited to dynamic channel strategies such as FAST and thematic channels. The use of pre-transcoded content with automated quality control enhances reliability and on-air broadcast quality.

By combining BCNEXXT’s technology with BCE’s operational expertise, the solution goes beyond playout software to deliver a fully managed service. BCE can support customers across the entire channel lifecycle, from channel preparation to launch and ongoing operations. This includes content ingestion, playlist creation, graphics insertion, playout management, and distribution.

Through its 24/7 Network Operations Center (NOC), BCE offers service reliability, performance, and quality of delivery while trying to reduce the operational complexity and enable teams to focus on content and audience growth.

Delivered within BCE’s Media-as-a-Service platform, the solution supports multi-cloud deployment strategies, allowing customers to deploy on their preferred infrastructure while ensuring data sovereignty and maintaining control over their existing and future environments.

“By integrating Vipe into our Media-as-a-Service platform, we enable customers to launch channels faster and operate them more efficiently across complex environments”, explains Nicolas Serres, Head of Architecture at BCE. “This partnership combines performance, flexibility, and a cost-effective approach that meets the evolving needs of broadcasters”.

“We are very pleased that after an extensive evaluation, BCE chose Vipe to be part of their MaaS platform”, concludes Graham Sharp, VP of Sales & Marketing, BCNEXXT. “Vipe provides intelligence, flexibility, and a fundamentally much more attractive cost model to playout”.