BCE has announced the appointment of Florence Diers as its new Product Director. In her new role, Florence will lead BCE’s Product Unit within the Technology Department, reporting directly to Sylvain Merle, Chief Technology Officer at BCE, as the company has claimed in a statement.

Her tasks will be to oversee the full lifecycle of BCE’s product portfolio—from design to delivery—with a strong emphasis on cloud strategy, agile practices, and user-driven innovation. She will be responsible for aligning the product vision with customer needs and business objectives, with the intention of driving the roadmap for the evolution of BCE’s Media-as-a-Service platform, and implementing a cloud-oriented technical strategy.

The objective of Media-as-a-Service is to enable clients to quickly gain clarity and control over their media services.

With over 20 years of experience in product and project management, Florence aims to foster a strong customer-centric approach by trying to create high-quality platforms and looking forward to ensure optimal technology performance.

Her background includes roles in international companies such as Amazon and AWS (Amazon Web Services) within the technology sector, as well as in the banking industry with Netcetera and PagoNxt (a Santander company). Florence has a proven track record of translating corporate visions into actionable roadmaps, participating in product portal deployments, and ensuring operational follow-ups using agile methodologies.

“Florence brings with her a unique combination of strategic insight, operational excellence, and deep product expertise”, affirms Sylvain Merle, Chief Technology Officer at BCE. “We were seeking a leader who could connect the dots between business, technology, and user experience — someone who could enhance our product strategy while driving meaningful innovation”.

“Florence’s extensive experience in managing complex product environments, her cloud-first mindset, and her collaborative approach position her as the ideal person to elevate our product organization. I look forward to welcoming her to BCE and to see the impact she will have on our teams, our products, and ultimately our customers”, concludes.