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The World Cup expands its media ecosystem with broadcasters, digital platforms and new formats

FIFA World Cup 2026 sets new benchmark in global broadcasting

FIFA has confirmed the success of its media partnerships programme for the FIFA World Cup 2026. This year features the most expansive and innovative broadcast platform in the history of the competition, as it has claimed in a statement.

With agreements in over 220 territories worldwide, the FIFA World Cup 2026 looks forward to reaching more fans, driven by record-breaking media rights revenues and a diverse ecosystem of partners spanning traditional broadcasters, digital platforms and emerging content formats.

“The FIFA World Cup 2026 will set a new benchmark not only in terms of scale, but also in how the tournament is experienced around the world”, states FIFA Secretary General Mattias Grafström.

“Our media partnerships bring together the very best in global broadcasting with innovative digital platforms and new formats, ensuring that fans everywhere can connect with the game in more ways than ever before. This is central to FIFA’s mission of making football truly global and bringing the FIFA World Cup closer to every fan”, he adds.

New partnerships and features

In the host markets of Canada, Mexico and the United States, partnerships with Fox Sports (United States, English), Telemundo (United States, Spanish), CTV/TSN/RDS (Canada) and Televisa (Mexico) will focus on delivering enhanced coverage from every Host City.

This global platform is built on both long-standing relationships and new strategic partnerships (click here for the full overview).

FIFA has also introduced a series of innovative agreements designed to try to unlock additional value and connect with new audiences. Preferred Platform partnerships with YouTube and TikTok will drive a digital-first approach to content.

Additionally, FIFA’s first-ever global creator programme will offer select creators behind-the-scenes access.

In the United States, a collaboration between Fox Sports, FIFA and Cosm will deliver matches – including the final – in immersive, 12K shared-reality environments.

This broadcast ecosystem is supported by new production capabilities. The FIFA World Cup 2026 International Broadcast Centre in Dallas will act as the global hub for content distribution and media operations, with the intention of facilitating the delivery of advanced live match coverage alongside approximately 8,000 hours of additional non-live content.

Digital-first production workflows, including mobile filming solutions, will further support broadcasters in delivering content across social and digital platforms.

Through this record-breaking and forward-looking broadcast strategy, FIFA aims to ensure that the FIFA World Cup 2026 will be the most widely distributed, accessible and engaging edition in the tournament’s history.

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