Arabsat has taken a significant leap in broadcast technology by selecting Grass Valley’s AMPP SaaS platform to underpin its innovative three-tiered broadcast transmission services. This development reinforces Arabsat’s position as a leading global satellite operator, providing over 700 TV and radio channels to audiences in more than 80 countries.

The introduction of these services is built around Playout X, a cutting-edge AMPP-based SaaS solution designed to deliver superior signal quality with greater flexibility and efficiency. “These new AMPP-based services will allow our customers to set up a new TV channel in just a few minutes,” stated Alhamedi Alanezi, CEO & President of Arabsat. He further emphasized that the new cloud-based transmission technology, being both agile and scalable, also offers cost benefits, making it accessible to a wider range of customers.

Arabsat’s new offerings include three distinct playout products: TV Starter, TV Advanced, and TV Pinnacle. Each leverages advanced private cloud infrastructure alongside the GV AMPP orchestration platform. TV Starter and TV Advanced cater to broadcasters’ needs for high-quality, reliable playout solutions in a cost-effective package. TV Pinnacle, on the other hand, is a sophisticated cloud production and playout system, designed to handle multiple live sources for the most demanding events.

Louis Hernandez, CEO and Chairman of Grass Valley, expressed enthusiasm about the collaboration, stating, “We’re extremely gratified to be partnering with Arabsat on this TV transmission paradigm shift. Both companies have a long track record of leadership, and this collaboration represents the next logical step in the ease, scalability, and affordability of television distribution.”