Ateme has partnered with Telefónica to deploy a cloud-native media processing platform for next-generation Video-On-Demand (VOD) services. Built on Google Cloud Platform (GCP), the solution aims to enable scalable, high-quality content delivery across Telefónica’s international operations.

By adopting a cloud-native architecture, Telefónica can now deliver its extensive VOD catalog – including 4K content – to a wide range of devices, from mobile screens to connected TVs, with improved agility and efficiency.

Ateme’s platform, integrated with Google Cloud’s infrastructure and AI services, is at the core of this transformation. The company highlights:

• 4K Multi-Screen Delivery: The platform is designed to offer consistent 4K video delivery across mobile, desktop, and connected TV devices, regardless of bandwidth conditions.
• Cloud-Native Scalability: Powered by Ateme’s platform on Google Cloud, the solution enables Telefónica to scale resources in line with demand. This tries to ensure consistent performance during high-traffic periods while optimizing costs during quieter times, leveraging the global reach and elasticity of the cloud.
• Multi-Affiliate Flexibility: A centralized architecture supports Telefónica’s regional affiliates, simplifying rollouts, updates, and service consistency across markets.
• AI-Enhanced Workflows: The deployment incorporates capabilities such as audience-aware encoding, automated metadata tagging, and predictive demand analytics, driving greater personalization and operational efficiency.

“This deployment is a strong example of how we work closely with operators to address evolving video delivery needs”, affirmed Christophe Stigas, Vice President Southern Europe & MEA at Ateme. “By integrating our media processing platform on Google Cloud as part of Telefónica’s VOD architecture, we’ve enabled dynamic resource scaling, 4K video delivery, and automated workflows – all while simplifying operations across multiple markets”.

“For us, this project is about more than technology – it’s about improving how we serve our audience”, added Javier Lucendo de Gregorio, Head of Video Processing & Delivery at Telefónica. “The new platform gives us the agility to launch services faster, ensure consistent quality across regions, and adapt more quickly to changing viewer behaviors.”