ATSC has confirmed its attendance at NAB Show 2023, where they expect the focus of the discussion to be on the global rollout of next-generation broadcasting and a host of related conferences over the next week.

The company is exhibiting in the West Hall (booth 3443) and has prepared a comprehensive “Guide to ATSC 3.0 at the Show” giving event attendees a snapshot of how ATSC’s member companies are applying the capabilities of the new standard.

ATSC 3.0 is established as the next-generation broadcasting standard in South Korea, Jamaica, Trinidad & Tobago, and the U.S. where the voluntary rollout now includes 69 TV markets that reach 60% of viewers.   The newly-appointed Brazil Minister of Communications, Juscelino Filho, is planning a visit to the ATSC booth along with other government officials from the Brazilian Ministry of Communications and the Brazilian Telecommunications Agency, ANATEL, and prominent Brazilian broadcasters.

One innovative new technological leap made possible by ATSC 3.0 is the application of Tower Networking, which could be used to send source television signals in a market, a method of signal distribution that could be more efficient than traditional fiber, microwave or satellite delivery.  The ATSC’s Tower Networking Implementation Team will have center stage at the company exhibit to show how this new capability might be implemented.

Several in-development set-top receivers for NEXTGEN TV will be on display at the ATSC’s NAB Show exhibit.  Beginning later this year, the new certified upgrade receivers are expected to join NEXTGEN TV products at retail stores.

“In addition to the delegation from Brazil, we are very excited to welcome 16 member companies in our NAB Show booth, showing all varieties of new applications for the ATSC 3.0 standard, from enhanced accessibility to better video and audio quality, and new ways of applying the Internet Protocol advantages of the standard for the benefit of both broadcasters and viewers,” said Madeleine Noland, President of ATSC.

Among the ATSC members demonstrating in the organization’s West Hall booth are large exhibits from ATSC sponsors Gaian Solutions, Pearl TV, Saankhya Labs, and Sinclair Broadcast Group.  The ATSC booth will also include kiosk exhibits featuring demonstrations from members CeWi Networks, Coherent Logix, Crown Castle, Fincons Group, Freecast, Harmonic, Hewlett Packard Enterprise, Labwise by Allegro DVT, Resillion (formerly Eurofins Digital Testing), Shift2Stream, and Sony Electronics. Various exhibitors will use advanced OLED and LCD/LED NEXT GEN TVs provided by longtime ATSC member and sponsor LG Electronics.