Cignal TV has announced the extension of the use of Quickplay’s cloud-native OTT platform to provide more content and access options for Filipino viewers in the Philippines and overseas.

Cignal Play is the video-on-demand and linear programming OTT service of Cignal TV and Quickplay’s OTT platform powers OTT service launches and evolution, as well as telco and pay-TV migration strategies to IPTV.

Cignal TV is working with Quickplay to create two market differentiators that will be launched in the coming months, running on Google Cloud: On the one hand, an extension of its existing Cignal Play video streaming service that will bring dynamic and engaging content directly to living rooms in the Philippines through smart devices. On the other hand, the Philippines’ first and only sports app for Filipino fans worldwide.

The Cignal Play expansion will allow subscribers in the Philippines to access an all-in-one entertainment platform with multiple tiers of live and on demand content from Cignal TV, in addition to third-party apps and streaming services, regardless of their broadband provider.

“Streaming has given viewers greater control over a wider range of choices regarding the content available on the devices they use.” said Jane Basas, President and CEO of Cignal TV. “The Quickplay platform has the agility and high performance that we need to quickly and efficiently provide the big screen viewing experience and live sports action that our subscribers want.”

“Cignal TV has been a leader in using the flexibility and extensibility of our platform to achieve market differentiation and better business outcomes,” said Goutham Vinjamuri, COO and co-founder of Quickplay. “We look forward to helping Cignal TV unleash 10-foot Cignal Play experiences on smart TVs, as well as live sports coverage through their sports app in the near future. We will continue to work with them to find new ways to forge meaningful connections among their subscribers and their commercial partners.”