Vizrt has announced that Viz Arena 5.2 will be the latest live production solution to be added to Viz Now, Vizrt’s automated deployment tool.

Viz Arena 5.2 offers a new standard for cloud-based production efficiency, simplicity, and speed. Insertion of live AR graphics, live image-based camera tracking, and advanced AI keying means sports broadcasters and rightsholders are up and running in minutes.

In addition to cloud support, Viz Arena can also be deployed on-premises, so you always have the choice of selecting the optimal production workflow.

“Simply ingest an NDI stream of a game into your cloud instance and add virtual graphics – it really is that simple,” says Ulrich Voigt, Global Head of Product Management. “This is extremely interesting for revenue-enhancing use-cases such as virtual ad insertion, and the inherent scalability and simplicity of the workflow reveals the promise of Vizrt’s cloud-first, NDI-native live production strategy.”

“With NDI at its very core, Viz Arena gives our customers the opportunity to move into IP video production and experience all the flexibility it offers, including the many ways to scale up productions and deploy their operators to suit any need,” concludes Voight.