The International Congress and Convention Association (ICCA) selected Broadcasting Center Europe (BCE) to cover and ensure the live stream of the two stages for the European Regional Hub – Luxembourg during the 59th ICCA Congress 2020. ICCA “a global association leader” for the international meetings industry and specializes in the international association meetings sector, offering data, education, communication channels, and business development and networking opportunities.

For its 59th edition of the ICCA Congress, the event was transformed into a hybrid experience that took place in key regional hubs: Cape Town, Kuching, Latin America, Luxembourg, Malaga, North America, Riyadh and Seoul. BCE ensured the coverage and live streaming of the European regional hub in Luxembourg.

BCE production team was on site with its HD (High Definition) outside Broadcast vehicle to cover the two studio sets with camera crews, video and Visio conference engineers, 4K cameras, lights and high-quality audio systems. Prior to the event, the infographic team prepared all the templates and titles to ensure the branding of the event according to the ICCA Congress. Due to the pandemic, the studio sets were in communication with speakers located on remote locations. The interaction between the studio and the externals was orchestrated by BCE’s producer.

“Producing major media events, our teams are able to manage large scale events,” explains Xavier Thillen, Head of Production & Digital Media Operations at BCE. “With our numerous references in live streaming digital conferences, we can deliver high quality programs to the world.”

For the live streaming, BCE relied on its subsidiary: Freecaster.  Its extended CDN (Content Delivery Network) with strong partners made possible the availability and quality of the event for all the viewers. In addition, the adaptative bitrate of the player allowed viewers to follow the live stream.

“With its global footprint and prestigious speakers, it was paramount for the ICCA to find a partner which can deliver high quality and seamless services. Our experience, media professionals, state-of-the-art production means combined to our rock-solid streaming platform is the perfect match for the ICCA” concludes Xavier Thillen.