Fox Corporation has introduced FOX One, its wholly-owned direct to consumer streaming service. FOX One is designed with the objective of bringing all of FOX’s News, Sports and Entertainment branded content together in one streaming platform, as the Corporation has claimed in a statement.

For the first time, cord-cutters and cord-nevers will have live streaming and on-demand access to the full portfolio of FOX brands including FOX News, FOX Business, FOX Weather, FOX Sports, FS1, FS2, BTN, FOX Deportes, FOX Local Stations and the FOX network as well as the option to bundle FOX Nation within one platform.

“We know that FOX has the most loyal and engaged audiences in the industry, and FOX One is designed to reach outside of the pay-TV bundle and deliver all the best FOX branded content directly to viewers wherever they are”, explained Pete Distad, CEO, FOX One. “We have built this platform from the ground up to allow consumers to enjoy and engage with our programming in new and exciting ways, leveraging cutting edge technology to enhance the user experience across the platform”.

Additionally, FOX One will feature personalization technology that looks forward to adapting to viewing preferences while integrating live and video on-demand content in a cohesive experience.

FOX One is on track to launch in the fall ahead of the NFL and College Football seasons.