Grass Valley, a frontrunner in live production solutions, announces its collaboration with Fujairah TV, a prominent broadcaster in the United Arab Emirates, to revamp their existing studio facilities. The upgrade introduces top-of-the-line Grass Valley equipment, including the LDX C98 compact camera boasting unique DPM imagers facilitating both native 4K/UHD and native HD operation, ensuring exceptional quality across all studio and LED wall applications. The immensely powerful K-Frame XP production switchers, coupled with the Korona control panel, alongside the high-performance Sirius 830 router and the modular Densité Processing Platform, enable seamless native HD and 4K/UHD operation without compromising on input or output signals, offering remarkable flexibility and reliability. The Masterpiece Master Control Switcher, utilized for playout and featuring the innovative FormatFusion3 technology, presents an ideal solution accommodating all standards from SD SDR to 4K/UHD HDR.

Fady Boustany, General Manager of Pharaon Broadcast S.A.L., the systems integrator for the Fujairah TV project, weighed in on the decision to opt for Grass Valley. “Fujairah TV is committed to leading the industry in both innovation and reliability. Selecting Grass Valley’s advanced solutions underscores their dedication to maintaining a competitive edge and enhancing operational resilience.”

Boustany further stated, “This strategic investment underscores the exceptional value and reputation of the Grass Valley brand within the live production industry. It highlights the high quality and performance Grass Valley’s trusted technology brings to the Fujairah TV studio infrastructure and emphasizes the strong trust and confidence they have in the brand.”

Mr. Raphael Yammine, COO at Fujairah TV, elaborated on their decision to collaborate with Grass Valley, stating, “Our decision to integrate Grass Valley’s solutions was guided by several pivotal factors. Chief among them was the seamless integration, ensuring a smooth transition and operational continuity. Additionally, the renowned quality of Grass Valley’s services and the local support provided were instrumental in our decision-making process. This partnership empowers us to not only meet but exceed the high standards of broadcast quality and innovation that our viewers anticipate.”

Hany Bartella, Middle East & Africa Regional Sales Director at Grass Valley, expressed excitement about the partnership. “We are thrilled to bolster Fujairah TV’s broadcasting capabilities and enable them to harness our technology for enhanced production quality. This collaboration exemplifies how Grass Valley is setting the benchmark for innovation and excellence in the region, empowering media companies to revolutionize their operations, generate new revenue streams, and deliver exceptional content to their audiences.”