Grass Valley has announced the deployment of its Framelight X content management, media logistics and workflow orchestration solution at MediaHub Australia. Native to AMPP, Framelight X aims to enable MediaHub to unify previously fragmented workflows into a single, highly configurable environment, as the company has claimed in a statement.

A long-standing Grass Valley partner, MediaHub has worked with the company since the launch of its facility. Today, it delivers more than 400 channels across Australia and international markets, supporting a wide range of broadcasters and content owners.

As part of its transformation strategy, MediaHub set out to replace multiple systems used for media logistics, ingest and asset management with a single integrated solution. The objective was to retain the efficiency of highly customized workflows while reducing complexity and enabling greater operational control.

Framelight X was selected for its scalability, hybrid deployment capabilities and ability to support self-service customization. The deployment includes features such as Elastic Record for line ingest, scheduling tools, dashboards and a workflow engine that drives media logistics and automation across the operation.

“MediaHub operates in a highly dynamic environment where flexibility and efficiency are critical”, explains Alan Sweeney, CEO of MediaHub Australia. “With Framelight X, we now have a single solution that allows us to design and adapt workflows to meet the specific needs of our customers, while dynamically optimizing how we use both on-prem and cloud infrastructure”.

The comapny highlights that a key differentiator in the selection process was the ability to enable MediaHub’s internal teams to build and modify workflows independently.

“Framelight X gives us full control”, affirms said Simon Scott, CDIO of MediaHub Australia. “We can now consolidate our media workflows into one technology stack and combine on-prem and cloud compute in a way that was not previously possible. It allows us to evolve our operations in line with how our business evolves”.

The deployment, completed in approximately six months, was largely led by MediaHub’s internal team, with Grass Valley providing project management support and workflow consultancy. The result is supported by Grass Valley’s AMPP token-based model.

“While Framelight X is widely recognized for its strength in fast-paced newsroom and sports operations, this project highlights its capability to function as a robust MAM and media logistics backbone, supporting more conventional broadcast workflows with the same level of efficiency and control”, concludes Tony Moran, Regional Sales Director at Grass Valley. “MediaHub’s implementation shows the value of giving customers direct control over workflow design, enabling them to scale and adapt as their business evolves”.