New Delhi Television Ltd (NDTV), one of India’s news and digital journalism companies, selected Grass Valley to modernize its media asset management, aiming to enhance collaboration across its global teams, as Grass Valley has claimed in a statement.

NDTV implemented Framelight X, powered by AMPP OS, to try to consolidate media assets, preserve metadata, and provide a unified, browser-accessible platform for managing and distributing content. Recently implemented, the deployment is designed to streamline workflows and improve operational efficiency.

Founded in 1988 and headquartered in New Delhi, NDTV operates under AMG Media Networks Ltd, and it reaches audiences across the UK, US, Canada, South Africa, the Middle East, Australia, New Zealand, Mauritius, and SAARC countries. The migration project involves transferring high-resolution media from NDTV’s existing GV Stratus system to the Framelight X storage pool, with Stratus Rules managing the migration process. Associated metadata is safely transferred alongside the content to try to ensure immediate accessibility in Framelight X, while automated workflows generate new proxy files.

Dinesh Singh, Chief Technology Officer at NDTV, explained: “Our priority was to modernize our content management system while ensuring that none of our existing assets or metadata were lost in the process. Framelight X has given us exactly what we needed: a seamless migration path, powerful asset management, and the confidence that our teams can collaborate more efficiently across platforms. This has been a 100% successful deployment”.

Evan Boyd, Senior Vice President for APAC at Grass Valley, added: “NDTV has been a trusted partner for many years, and we are proud to continue supporting their transformation journey. With Framelight X, NDTV is not only modernizing its content workflows but also future-proofing its operations to scale with evolving digital demands. This project demonstrates the strength of Grass Valley’s AMPP in delivering efficient, flexible, and collaborative solutions for media organizations worldwide”.

Grass Valley will be at Broadcast India in Mumbai, between October 14 & 16, on stand D04.