Grass Valley has entered into a three-year enterprise agreement with Phoenix Broadcast Solutions. This includes the deployment of LDX Series cameras, K-Frame production switchers and Densité/XIP infrastructure to support OB, REMI and hybrid production workflows across sports and entertainment projects, as the company has claimed in a statement.
Phoenix Broadcast Solutions provides live production services across international sports and multi-event productions, specializing in OB, REMI and hybrid workflows for major sporting events and broadcasters across APAC and the Middle East.
The agreement takes place at a time when the Singapore-based company is expanding its live production operations across APAC and the Middle East. As part of the revamp of its operations, the company sought a scalable production ecosystem capable of supporting rapid deployment across multiple geographies and varied production environments.
“We were looking for a production infrastructure that could scale with the type of projects we are delivering across different markets”, explains Siddhartha Tyagi, Founder & Managing Director, Phoenix Broadcast Solutions.
“That meant improving workflow flexibility and interoperability, supporting UHD and 4K production requirements, enabling REMI and distributed workflows, and maintaining reliability across large-scale multi-venue sports productions. We also wanted the flexibility to work across both IP and baseband environments depending on the operational and regional requirements of each project”.
The deployment includes LDX 150 and LDX 98 cameras for live sports production, alongside K-Frame switchers with Kayenne and Karrera control surfaces for multi-camera productions across OB and REMI environments. Densité and XIP infrastructure will support a combination of IP and baseband workflows, with the intention of allowing Phoenix to adapt systems according to venue, project and regional requirements.
Systems are being deployed in phases in line with Phoenix’s production schedule across APAC and the Middle East, with the Grass Valley and Phoenix engineering teams collaborating on configuration and integration across a range of third-party audio, communications and transmission systems.
“Grass Valley’s solutions give us the flexibility and reliability we need to deliver at the highest level across multiple markets”, Tyagi adds. “This partnership is an important step in building a future-ready broadcast infrastructure”.
The systems are already in use across Phoenix’s international productions, looking forward to improving operational flexibility across projects while enabling faster deployment between regions and greater consistency across workflows.
“Phoenix Broadcast Solutions represents a new generation of broadcast companies: agile, ambitious, and built on deep industry expertise”, notes Evan Boyd, Senior Vice President, Sales APAC, Grass Valley. “We are proud to support their journey with solutions that enable both performance and flexibility at scale”.
The partnership is expected to expand further as Phoenix Broadcast Solutions continues to grow its operations across sports and live event production.
Grass Valley will be attending Broadcast Asia 2026, taking place 20–22 May at Singapore EXPO, at booth 5C2-7.














Comments are closed