In a groundbreaking move, Red Bee Media, a global media services provider, has forged a partnership with Who’s Watching TV (WWTV), aimed at bolstering services for the esteemed World Poker Tour® (WPT®). Known for its ubiquitous presence across land-based tournaments, television, online platforms, and mobile apps, WPT® stands as the epitome of internationally televised gaming and entertainment.

Under this strategic alliance, WPT® will leverage the WWTV Explorer Service, a program and schedule analysis tool, crafted to furnish comprehensive TV programming insights alongside vital metadata. This collaboration marks a significant milestone as it equips WPT® with access to an expansive repository of television content. As both companies state, by harnessing this treasure trove of data, WPT® is poised to not only optimize content but also bolster ad sales revenue, all while fine-tuning strategic distribution channels.

Marcia Hernandez, Associate Director of Studios, Distribution, and Ad Sales, lauded the partnership, emphasizing how the WWTV Explorer Service empowers WPT® to navigate effortlessly through past and future listings across the entire North American region. “This platform allows us to search titles effortlessly. It’s user-friendly, fast, and provides research capabilities that are unmatched in the industry,” Hernandez remarked, underlining the game-changing potential of this collaboration.

Shaun Stark, Head of Red Bee Media Content Discovery, echoed Hernandez’s sentiment, highlighting WPT’s strategic foresight in embracing Red Bee Media’s enhanced television program information. Stark emphasized how this decision underscores WPT’s unwavering commitment to delivering excellence in an ever-evolving media landscape. “By harnessing the most accurate and comprehensive information available, WPT is positioned to stay ahead of the curve, offering exceptional experiences to their viewers,” Stark affirmed, signaling Red Bee Media’s dedication to empowering industry leaders with the tools needed for success.

According to both companies’ statement, this symbiotic relationship between Red Bee Media and WWTV underscores their shared commitment to empowering broadcasters with solutions that drive business success in today’s dynamic media ecosystem. Through this collaboration, both entities aim to foster mutual growth and advancement.