SES’s latest solution, which will be showcased at IBC2019 in Amsterdam, synchronises over-the-top (OTT) and satellite broadcasts by delivering IP signals to OTT platforms as fast as satellite to create enhanced live viewing experiences, SES announced today.

The new solution, named Satellite and OTT in Sync, gives broadcasters the opportunity to deliver a consistent experience to viewers watching any screen, or even multiple screens, by eliminating the delay between their TV broadcast and OTT services, according to the press release.

SES’s Satellite and OTT in sync solution takes the source signal on its way to the satellite and distributes it via IP in tandem with satellite. By applying low-latency encoding and tuning to the IP stream at the source, the solution can deliver the content to OTT platforms in sync with the satellite signal. The technique shaves off the seconds of delay between a traditional television broadcast and other low-latency OTT solutions or regular OTT broadcasts.

“Today’s broadcasters are looking to protect and grow their business by delivering the best experience possible during live events, particularly for premium sports. When a fan is watching an important match on an OTT platform and they hear the crowd at the bar down the street cheering before they even see the goal, the disappointment is palpable,” said Ferdinand Kayser, CEO of SES Video. “Being a hybrid video distributor, SES can process video at the source for both satellite and OTT distribution, helping broadcasters deliver a unique, consistent, and satisfying end-user experience.”

SES has a worldwide reach of over 355 million TV households (or 1 billion people) and distributes over 8,200 channels via satellite. SES’s recent unification of its wholly-owned video services subsidiary, MX1, with its SES Video business unit, means SES now manages over 525 channels and delivers more than 8,400 hours of online video streaming, including over 620 hours of premium sports and live events per day.