Telestream has launched a new feature for its Wirecast Pro platform: Cloud Multistreaming, designed to help content creators, broadcasters, and live event producers reach wider audiences with greater efficiency. As the demand for live video streaming continues to soar across industries—ranging from brand content creators to media outlets—this new functionality promises to tackle two common challenges: cost and bandwidth limitations.

With the latest Wirecast release, users can now stream to multiple platforms simultaneously by sending a single feed to the cloud. This means broadcasters can go live on platforms like Facebook, YouTube, Twitch, and other channels at the same time, maximizing visibility and engagement with diverse audiences.

Streamlining multiplatform broadcasting 

Telestream’s new cloud-based multistreaming feature is a game-changer for those looking to reach more viewers without the burden of extensive hardware or bandwidth requirements. Instead of needing the bandwidth to manage multiple streams, Wirecast Cloud Multistreaming only requires a single upload, significantly cutting bandwidth usage and CPU load by as much as 50%. This allows streamers to distribute their content across various platforms at once, with no additional hardware needed to support the simultaneous streams.

The feature is a boon for professional streamers, from gamers and educators to worship services and live sports broadcasters, all of whom are looking to grow their audiences across multiple platforms. With research indicating that 28% of live social viewers consume content across multiple platforms, the potential for audience expansion is significant. By not multistreaming, content creators risk missing out on key viewership opportunities.

According to the new functionality’s specifications released by the company, the Wirecast Cloud Multistreaming feature not only reduces bandwidth costs but also eliminates the need for additional hardware, making professional-grade streaming more accessible to a broader range of users. This means that even creators with limited resources can enhance their reach and engagement without sacrificing quality or spending heavily on infrastructure.

“Wirecast is recognized for its robust functionality and ease of use; it’s essentially a Swiss Army knife for streamers,” said Simon Clarke, CTO of Telestream. “Cloud Multistreaming reduces the hardware requirements for customers, greatly increasing the ability for someone to tell their story to whomever they want to, with Wirecast working smarter, not harder.”

Telestream’s focus on continuous innovation shines through with this latest Wirecast upgrade. The company is committed to streamlining the production process, ensuring that content creators, broadcasters, and media companies can focus on what truly matters—delivering high-quality content to their audiences. Cloud Multistreaming is just one of many advancements planned to enhance the user experience and improve overall production efficiency.

By offering the flexibility to stream on multiple platforms without added complexity, Wirecast Cloud Multistreaming is an essential tool for those looking to grow their digital presence and audience reach in today’s competitive streaming landscape.