Vodafone has announced the launch of  Vodafone TV in the UK. This new entertainment hub brings streaming services, including Netflix and HBO Max, live television, gaming, music and a range of content apps together in one place, as the company has claimed in a statement.

With households increasingly juggling multiple subscriptions, platforms and devices, Vodafone TV looks forward to bringing entertainment together into one simple experience. Customers can access content through a single interface, including AI Smart Search, Google Assistant and personalised recommendations.

It features a plug-in hub, 4K picture quality, Dolby Vision and Dolby Atmos built in (these three are available on selected content). Additionally, it includes a companion app that keeps entertainment flowing wherever viewers are, profiles, recommendations, favourites and gameplay across devices.

Customers can also pair Vodafone TV with new Vodafone SuperMobil, powered by Vodafone’s new 5G+ FastTrack.

Features

• Includes Netflix and HBO Max, with the option to add other streaming services.
• Comes with Freely built-in, bringing together over 70 live channels and on-demand content from the BBC, ITV, Channel 4, Channel 5 and more, without the need for a dish or aerial.
• Gives access to more than 300 cloud games, playable on a smartphone or with a Bluetooth controller.
• Lets rent or buy the latest films directly through Vodafone Box Office.
• Brings together apps through the Google Play Store. Plus customers can add Disney+, YouTube Premium, DAZN, Spotify and Prime through Vodafone Subscription+6 on a 30-day rolling basis for the ultimate flexibility.
• Enables viewing at home and on the move through the Vodafone TV companion app.
• Includse parental controls through a secure Master PIN.
• Is powered by 3GB of RAM and 32GB of storage.

Rob Winterschladen, Consumer Director, VodafoneThree explains: “Vodafone TV is so much more than TV, it’s a family entertainment platform that brings together live TV, On Demand, streaming, gaming, music and all the apps on the Google Play Store. The entertainment experience is powered by our small yet mighty set top box with 4K, Dolby Vision and Dolby Atmos.

“We’ve made it simple to find and discover content through smart AI voice search and personalised recommendations linked to a user’s profile. And with our companion app, the experience is with you wherever you go. With brilliant content partnerships, including HBO Max, Netflix and Freely built-in – that’s how entertainment should be done”, he continues.

Paolo Pescatore, Technology and Telecoms Analyst, adds: “Vodafone TV is one of the strongest family entertainment offerings in the UK and provides a clear direction of where home entertainment is heading. The future of streaming is about aggregation, simplicity and discovery, bringing free-to-air, premium streaming, entertainment and gaming together in one place”.

“Vodafone’s partnership approach with Freely, Netflix, HBO Max and Google gives households far greater flexibility and choice. It also packs plenty of substance, with 4K, Dolby Vision and Dolby Atmos included, while the box’s power makes navigation fast, content fluid and gaming more immersive”, he adds. “Crucially, Freely removes the need for a traditional aerial, reinforcing the wider shift toward an internet-delivered future. This is a smart, modern way to upgrade the TV experience and represents the direction the wider industry is moving”.

Availability

Vodafone TV will be available from October to new and existing Vodafone customers with a home broadband, 5G Broadband or mobile plan – making Vodafone the only Mobile Network Operator in the UK to bundle TV with mobile and mobile broadband.

Will Morse, Vice President Commercial Distribution & Operations, WBD UK & Ireland said: “Six months on from launching HBO Max in the UK and Ireland, we’ve seen an incredible reaction from audiences to our award-winning movies and series, both those newly released, and from our unbeatable library that includes some of the biggest shows and movies in history.

“Partnering with Vodafone will bring HBO Max to even more UK customers, giving mobile and broadband users access to our award-winning movies and series at home via Vodafone TV and on the go. From Max Originals such as The Pitt, to acclaimed series including Succession and Friends and Oscar-winning films such as One Battle After Another and Sinners. Audiences can also look forward to the magic of Harry Potter and the Philosopher’s Stone, this Christmas available to stream exclusively on HBO Max”.

For more information visit the Vodafone website.