Starz has significantly enhanced its captioning workflow with Interra Systems’ advanced AI/ML-based BATON Captions solution. As the demand for multilingual content continues to rise, Starz sought to streamline its English-to-Spanish captioning process. With the latest version of BATON Captions, the company has been able to improve both efficiency and accuracy in its caption generation and quality control efforts.

Dan Stowell, Director of Programming Operations at Starz, praised the tool’s impact: “Interra Systems’ BATON Captions has been instrumental in streamlining our captioning workflow. The speech-to-text feature significantly reduces the time and effort required for creating accurate captions, which helps us meet the growing demand for multilanguage content.”

The BATON Captions solution employs machine learning (ML) and automatic speech recognition (ASR) to automate the generation and quality control of captions. This not only enables Starz to handle large volumes of content more effectively but also ensures localization for different global markets, helping the company deliver high-quality streaming experiences across geographies.

The system also features an intuitive web-based player, advanced reporting, and feedback on caption quality, ensuring that errors like shift and drift are identified and corrected with ease.

“For the past two years, we’ve proudly collaborated with Starz, delivering an innovative captioning solution that supports their global content strategy,” said Ashish Basu, Executive Vice President of Global Sales and Business Development at Interra Systems. “Our BATON Captions solution ensures high-quality captions and seamless audio compliance for Starz.”

Interra Systems, known for its end-to-end quality assurance solutions, continues to support media organizations worldwide with its comprehensive tools, including video analysis, QC monitoring, and captioning solutions. Their products, such as the enterprise-class BATON automated QC system and the ORION content monitoring platforms, are widely adopted by leading broadcasters and streaming services for ensuring quality and compliance across both IP and OTT workflows.

According to the company’s statements, as the media landscape evolves, Interra Systems remains at the forefront, helping companies like Starz adapt to the growing demand for precise, multilingual content delivery.