Chunghwa Telecom partners with Broadpeak to try to power new monetization growth for its streaming service Hami Video through Broadpeak’s server-side-ad-insertion (SSAI) solution via the broadpeak.io SaaS platform. Its objetctive is to leverage dynamic ad insertion for the first time to elevate viewing experiences and increase ad revenue, as the company has claimed in a statement.

With continued rights investments in premier live sports content, the operator required new and enhanced ad insertion capabilities to better monetize its growing OTT service, Hami Video.

Broadpeak’s SSAI solution is designed with the intention of integrating ads into video content by stitching them directly into the video stream on the server side while enabling live ad replacement for ad value and personalization. This approach looks for improving ad delivery by avoiding ad blockers, ensuring playback transitions, and allowing for targeted advertising in real-time.

Additionally, the cloud-based solution provided Chungwha Telecom with third-party integration via API-driven architecture, seamless interoperability within existing CDN and ad-tech environments. It also implemented AI-driven tools to automatically detect ad breaks and insert the relevant SCTE-35 markers within video streams.

Jacques Le Mancq, President and CEO of Broadpeak, said, “Chunghwa Telecom is innovation-led and champions exceptional subscriber experiences. Market leaders like Chunghwa set a pioneering example of how operators can elevate their monetization toolkit while bringing the best live sports and entertainment to rapidly-growing audiences. We’re proud to support Chunghwa as it embarks on new periods of growth as the ultimate streaming platform for Taiwanese viewers”.