Broadpeak has announced that French media group RMC BFM has selected its server-side ad insertion (SSAI) solution, delivered via the broadpeak.io SaaS platform, with the intention of powering dynamic advertising experiences across TV and radio streaming channels. The deployment aims to enhance monetization across all of RMC BFM’s owned OTT applications and partner distribution platforms — including RMC BFM Play, Molotov, and other connected TV (CTV) environments, as Broadpeak has claimed in a statement.

Through broadpeak.io, RMC BFM harnesses an advertising solution comprising server-side ad insertion, ad tracking, and ad conditionin. In a landmark deployment, Broadpeak is designed to try to enable a ‘clean back to live’ feature for addressable TV, by enabling transitions from ads back to live programming. Additionally, it supports ad formats like L-Banner.

“Broadpeak is known as a leader in ad tech and premium quality streaming QoE”, said Clément Courvoisier, Operations Director at RMC BFM. “With broadpeak.io’s SaaS approach, we can easily scale as our business evolves as we expand our digital reach across new platforms. Broadpeak shares our innovation values, helping us harness new technologies as we deepen audience engagement and explore new revenue streams”.

Broadpeak’s SaaS platform enables RMC BFM to manage ad insertion across all distribution points from a single implementation. By executing the SSAI logic server-side just once, the group can scale ad delivery across its own OTT apps and a network of third-party distributors without adapting to each platform’s requirements.

“We’re proud to support RMC BFM as they expand their OTT strategy with the highest performance monetization solutions”, added Jacques Le Mancq, CEO at Broadpeak. “RMC BFM is a leading example — in Europe and globally — of how broadcasters can utilize the latest advertising specifications and industry-changing technologies to power greater revenues, all with the flexibility and scalability of the cloud”.