Final Pixel, a global Creative Virtual Production & Innovation Works with a focus on production, world-building technology development & education, has recently announced that it has received the prestigious Global Productions Virtual Production Innovation Award for 2024, in recognition of its work on the Oracle Red Bull Racing Campaign.

In early 2023, Final Pixel launched a revolutionary promotional campaign that showcased Oracle Red Bull Racing’s RB19 car journeying from Manhattan, Nevada, to Manhattan, New York—all from the confines of a studio in Wakefield, Yorkshire. This ambitious project saw the Formula 1 car traverse diverse landscapes, including the Nevada desert, the vibrant nightlife of Las Vegas, a Miami highway, the iconic Kennedy Space Center, and finally crossing the Brooklyn Bridge to reach the Classic Car Club in Manhattan—all without leaving North England.

Leveraging Unreal Engine’s advanced virtual environments, Final Pixel has redefined traditional production techniques, demonstrating a strong commitment to sustainability and creative innovation. “As pioneers in virtual production, we strive to lead the industry towards achieving Carbon Net Zero status while promoting diversity and inclusivity in storytelling,” said a spokesperson for Final Pixel.

The company specialized in virtual production has declared to be immensely proud of its team’s achievements and deeply appreciative of this honor; it is dedicated to continuing its trailblazing work, pushing the boundaries of innovation in the industry. Final Pixel also extended heartfelt thanks to its supporters and partners for their unwavering trust and collaboration.