Hisense, a prominent global brand in consumer electronics and home appliances, is making its third consecutive appearance at the UEFA European Championship™, underscoring its commitment to technological advancement and global expansion.

At UEFA EURO 2024™, Hisense has been appointed as the Official Screen Provider for the Video-Assisted Referee (VAR), highlighting its role in enhancing the tournament’s refereeing processes with cutting-edge screen solutions. This marks a significant milestone as UEFA grants exclusive rights to Hisense, a testament to their longstanding partnership with Europe’s premier football event since 2016.

During the match on June 15, Hisense prominently displayed the slogan ‘Never Settle for No. 2 Globally’, symbolizing its dedication to continuous innovation and superior technological solutions aimed at enriching global consumer experiences.

Hisense’s commitment to innovation extends beyond refereeing technology. The company’s flagship product for UEFA EURO 2024™, the Hisense ULED Mini LED U7N, serves as the Official Television. Featuring advanced technologies such as 144Hz Game Mode Pro and AI Sports Mode, this TV promises exceptional picture quality and performance, immersing viewers in the excitement of every match.

In addition to its technological prowess showcased at UEFA EURO 2024™, Hisense continues to strengthen its global footprint. With 34 industrial parks and 26 R&D centers worldwide, the company has achieved significant milestones in global TV shipments. According to Omdia, a leading market research institute, Hisense ranks second globally in TV shipments from 2022 to Q1 2024, solidifying its position as a key player in the industry. Notably, Hisense’s 100-inch TV shipments dominated the market in Q1 2024, capturing 56% of the global market share for this segment.

According to the company’s statements, as Hisense expands its globalization strategy, the company remains dedicated to pioneering new technologies that enhance everyday life, reaffirming its commitment to innovation in consumer electronics.