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Pixotope partners with 7thSense for enhanced virtual production solutions

Pixotope has announced a new collaboration with 7thSense, a company specializing in media server, pixel processing, and show control solutions. As part of the partnership, 7thSense has been added to Pixotope’s approved hardware vendor network, integrating its high-performance hardware products with Pixotope’s software ecosystem.

The collaboration aims to combine 7thSense’s expertise in media servers and pixel processing with Pixotope’s real-time graphics and tracking software, creating an optimized solution tailored to the demands of virtual production environments.

According to the company, 7thSense’s hardware is already deployed in major entertainment venues, theme parks, and live event attractions, such as the Millennium Falcon: Smuggler’s Run ride at Disney Parks, Sphere Las Vegas, Expo 2020 Dubai, and the Museum of the Future in Dubai.

Certified compatibility for virtual production workflows

As part of the agreement, 7thSense’s R-Series 10 media server hardware has received official certification from Pixotope. The hardware has undergone thorough testing to ensure seamless integration with Pixotope’s tracking and graphics software. Additionally, a new “Pixotope-ready” SKU will be available, offering Pixotope users a certified, high-performance hardware solution specifically designed for virtual production.

“We’re proud to welcome 7thSense into our growing network of approved hardware partners. Their expertise in advanced pixel processing and media server solutions ensures that our users have access to the powerful, high-performance hardware necessary for exceptional virtual production,” said Marcus B. Brodersen, CEO of Pixotope. “This partnership makes it easier for creators to find trusted tools that meet the demanding requirements of virtual production.”

Official certification for 7thSense hardware

Rich Brown, CTO of 7thSense, commented, “We’re thrilled to have our hardware officially certified for use with Pixotope software, after completing the functionality testing of our PC hardware with Pixotope’s tracking and graphics applications. We now offer a special ‘Pixotope-ready’ SKU for users seeking high-performance hardware that can elevate their virtual production setups.”

According to both companies’ statements, the partnership between Pixotope and 7thSense aims to drive advancements in virtual production, enabling more immersive and technically sophisticated media experiences across various industries, including film, television, live events, and themed entertainment.

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