Amagi has announced a partnership with A Parent Media Co. Inc. (APMC), the owner of the newly launched Victory+™ streaming service. This collaboration will bring over 60 new free ad-supported streaming television (FAST) channels to Victory+, set to launch in fall 2024. These channels will be powered by Amagi’s cloud-based technology and monetized using Amagi ADS PLUS, enhancing the content portfolio and viewer experience on the service as the company states.

The deal follows Victory+’s recent announcement to broadcast live, free NHL games for the 2024-25 season, covering regional teams such as the Dallas Stars and Anaheim Ducks. The agreement also includes plans for additional professional league partnerships, further expanding Victory+’s sports coverage, which is expected to reach millions of households in key U.S. markets.

“We’re excited to partner with Victory+ in a deal that aligns with our core strengths—creating and distributing premium content, offering transparency to advertisers, and leveraging metadata from our upstream playout and SSAI products,” said James Smith, Executive Vice President and General Manager of Amagi ADS PLUS. “Amagi ADS PLUS will maximize Victory+’s FAST revenue while delivering a high-quality viewing experience for fans, showcasing the growing intersection of sports, advertising, and streaming technology.”

Enhancing the Victory+ viewer experience

Victory+ aims to expand its regional sports programming, and the addition of over 60 curated FAST channels is part of that strategy. These channels will offer fans more content before, during, and after live sports events, keeping viewers engaged and increasing time spent on the platform.

Neil Gruninger, President and CEO of APMC, commented, “With Victory+, we’re providing fans with premium sports content and free live streaming. Our partnership with Amagi enables us to rapidly scale our channel offerings. Amagi’s expertise in content distribution and targeted advertising for FAST channels ensures we can deliver uninterrupted, high-quality content while maximizing ad revenue and performance for brands.”

Amagi’s role in FAST channel monetization

Amagi’s ADS PLUS platform will integrate with the company’s playout and server-side ad insertion (SSAI) technology to streamline the monetization of Victory+’s FAST channels. The ADS PLUS marketplace connects advertisers with over 100 premium connected TV publishers, offering advanced contextual targeting and innovative ad formats. This integration allows for greater programmatic access to targeted audiences, helping Victory+ achieve its advertising goals.

Amagi’s solutions cover the entire lifecycle of channel creation, distribution, and monetization. Its client roster includes major media companies such as A+E Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studios, NBCUniversal, Tastemade, and VIZIO.