Broadpeak announces a partnership with Media Prima Berhad, harnessing Broadpeak’s server-side ad insertion (SSAI) service to power OTT revenue transformation. The broadcaster utilizes Broadpeak’s ad insertion solution via the broadpeak.io SaaS platform with the objective of monetizing its OTT service Tonton, as the companies have claimed in a statement.

Gregory Eu, Head of Product of Tonton, Media Prima, explains: “We were looking for a trusted partner to help us future-proof our OTT monetization capabilities. Broadpeak’s dynamic ad insertion service helps us increase revenue potential while giving us the scale and flexibility we need as a nimble organization. Tonton carries Malaysia’s leading channels, where advertising inventory has tremendous value and users expect flawless ad experiences. We’re excited to continue opening new revenue streams while growing our nation’s most-loved, homegrown streaming service”

Malaysia’s OTT platform, Tonton, benefits from broadpeak.io’s SSAI across multiple live streaming channels, trying to create viewing experiences through smoother transitions between content and advertisements while enabling ad delivery reliability and greater support for dynamic ad personalization across devices. The service harnesses a suite of Switch Media’s video player, content management, and application solutions — delivered via seamless technology ecosystem integration with Broadpeak. Additionally, Media Prima includes ad server integration with Springserve, a Broadpeak technology partner.

Switch Media has been working on enhancing Tonton’s OTT service by providing its MediaHQ platform, which looks forward to powering content management, high-performance video playback, and a better user experience across multiple devices. With MediaHQ’s modular architecture, Tonton features streamlined video workflows, from ingest and media management to content distribution and analytics, with the intention of ensuring high-quality delivery of both live and on-demand content.

Mark Johns, CEO of Switch Media, adds: “We’re thrilled to support Media Prima Berhad in elevating Tonton’s OTT experience. By leveraging our MediaHQ platform, we’ve enabled a scalable and efficient content workflow that enhances the viewing experience while seamlessly supporting ad integration. It’s exciting to see Tonton continue to grow as Malaysia’s premier streaming service, and we look forward to further innovation together”.

Jacques Le Mancq, President and CEO of Broadpeak, concludes that “it’s fantastic to work with market leaders like Media Prima Berhad with a clear vision for growth. Media Prima Berhad is powering a new OTT trajectory and cementing Tonton’s position as a national-favorite streaming service with future-ready monetization and agile SaaS technologies. We’re also delighted to see our technology partnership with Switch Media enabling seamless market deployment and fast results for our joint customer base across the region”.