Sony’s technology ecosystem played an expanded role in Super Bowl LX with over 175 of its cameras on and around the field. This deployment marks the company’s most advanced presence at the NFL’s championship game to date, as it has claimed in a statement.

The Super Bowl was the first to utilize Sony’s NFL Coach’s Headsets, which debuted at the start of the 2025 season. These are inspired by the 1000X headphone series and designed to optimize sound quality and maximize durability.

As is typical each year, Sony’s imaging technology were in charge of capturing and sharing all the action from Super Bowl LX across video and still photography. In total, more than 175 Sony cameras were on and around the field on game day including a number of HDC cameras for broadcast and high-frame rate capture plus many Alpha camera bodies such as the acclaimed Alpha 1 II and Alpha 9 III models, and E-mount lenses including G Master.

Additionally, Sony’s Hawk-Eye technology, the NFL Virtual Measurement system, made its debut. The system provided Line to Gain measurement result once the ball was spotted on the field. Sony’s Hawk-Eye video and replay technology was also used to support officiating and video reviews on all eligible plays.

“Technology plays a central role in how the NFL continues to evolve the game”, affirms Aaron Amendolia, Deputy CIO of the NFL. “Sony’s integrated systems, whether officiating data or sideline communication, help us deliver a faster, clearer, and more consistent experience on our biggest stage”.

“Our partnership with the NFL is built on a shared commitment to innovation”, adds Theresa Alesso, President, Imaging Products and Solutions Americas, Sony Electronics. “This year’s Super Bowl reflects how Sony technologies work together through data, communication, and imaging to support every moment of the game, from the field to the broadcast to the fan experience”.

“As the biggest game and the most-watched show of the year, the Super Bowl production requires tools we can trust”, notes Ken Goss, NBC Sports EVP of Studio and Remote Operations. “Working with Sony allows us to flawlessly deliver every angle, replay and on-field moment to viewers watching around the world”.

Deployment

NBC Sports employed Sony’s cameras and lenses across its Super Bowl LX broadcast footprint, supporting everything from primary game coverage to specialty capture, Skycam solutions, and on‑field features.

Sony’s imaging technology supported in-venue production teams, and sideline photographers including The Associated Press and the NFL’s in-house photography and media teams.

New Sports Technology

In addition to Virtual Measurement and officiating replay and video support mentioned, this year’s Super Bowl featured the first fully integrated optical player and ball tracking environment powered by Sony’s Hawk-Eye Innovations. Sony’s Hawk-Eye SkeleTRACK system tracked 29-points on each player and 3D ball tracking. The SkeleTRACK system, in combination with Zebra Technologies’ RFID wearables, together provided a player tracking system to try to enhance the league’s ability to analyze on-field movement and ball position.

Below is a cumulative outline of all the Sony cameras and related technologies used to cover Super Bowl LX.

NBC:

• 37 Sony HDC-Series System Cameras:
  • 35x Sony HDC-5500.
  • 2x Sony HDC-4300.
• 18 Sony HDC-Series POV Cameras:
  • 6x Sony HDC-P50A (4x 4K).
  • 11x Sony HDC-P50.
  • 1x Sony HDC-P31.
• 5 Cinema Cameras:
  • 3x Sony PXW-FX9.
  • 2x Sony PMW-F55.
• 2 Sony PTZ Cameras:
  • 1x Sony ILME-FR7.
  • 1x Sony BRC-AM7.
• 3 Aerial/ Specialty Cameras:
  • 2x Sony ILX-LR1.
  • 1x Sony HDC-P50.

Funicular Goats Halftime Show Production:

• 11 Sony VENICE 2 Digital Cinema Cameras
• 3 Sony BURANO Digital Cinema Cameras
• 1 Sony FR7 Cinema Line PTZ Camera

In‑Venue Imaging at Levi’s Stadium

• 10 Sony UHD cameras, including the HDC-3500 (hard positions), HDC-5500 (HFR), HDC-3500 (RF wireless) and ILME-FX3A (RF shallow depth of field) with Sony’s E-mount lenses sideline & photography Support.
• The Associated Press: 55 Sony camera bodies, 80 lenses, 15 PDT-FP1 Portable data transmitters.
• NFL Focus Photography Team: 8 Sony’s cameras, 20 lenses.
• Sony Imaging PRO Support:
  • 45 Sony full frame mirrorless cameras.
  • 90 E-mount lenses.
  • 12 PDT-FP1 Portable data transmitters.
  • PXW-Z200 camcorders.
• Pre‑Loan Program: Estimated 10 bodies and 15 lenses shipped in advance.