The Italian branch of DAZN in collaboration with NVP, has selected wTVision’s wVSet as the foundation of its new 450-square-meter studio in Milano. The objective is to deliver a virtual set and augmented reality solution workflow that offers a new era of the storytelling of Serie A in Italy via live shows, as wTVision has claimed in a statement.

After evaluating multiple solutions, DAZN and NVP together selected wTVision’s wVSet as part of the engineering plan for its focus on merging photorealistic environments with AR graphics while integrating into the broadcaster’s existing workflow. Editorial and production teams will deliver visually storytelling with real-time football data and virtual elements.

“Reflecting DAZN’s commitment to innovation and editorial vision, for our new Milano studio – we wanted to combine cutting-edge technology which could express our needs. With the technical expertise of NVP and the advanced solutions of wTVision we’ve designed a workflow that allows our teams to work seamlessly, focus on creativity, and deliver experiences and content that fans expect from DAZN”, explained Michele Dalai, Senior Vice President Content at DAZN Italy.

wVSet solution was designed to adapt to mission-critical live environments. Its architecture tries to ensure that DAZN’s teams can maintain control from concept to on-air, reducing complexity and eliminating silos. By integrating wVSet with DAZN’s broader graphics ecosystem, the studio offers a unified workflow where every element — from virtual backgrounds to live augmented reality — operates within the same environment.

This integration was implemented in collaboration with NVP, who ensured the technical deployment of the project with DAZN’s productions.

“The partnership with DAZN and wTVision represents the natural evolution of a journey that NVP has been pursuing for years, and which already began with DAZN last season. It is a path built on continuous innovation and the constant search for the most advanced technological solutions for our clients. Providing integrated, scalable, and cutting-edge production environments is part of our mission: offering tools that combine creativity and operational precision, in service of immersive and high-quality sports storytelling”, added Ivan Pintabona, CTO and Board Member of NVP.

The outcome aims to ensure that editorial vision translates directly into on-air excellence. In addition, the system’s scalability guarantees future-proofing. Whether used for Serie A storytelling, live shows, talk shows, or special broadcasts, DAZN can adapt the same infrastructure to different formats without compromising performance or visual quality.

“This project with DAZN Italy reflects exactly what drives wTVision: partnership, people, and outcomes. When we design new technological solutions, we know it will be powerful, but only when it empowers people to tell better stories and simplifies the path from idea to on-air. With wVSet fully integrated into DAZN’s production and graphics workflow, their teams gain both creative freedom and operational control—a combination that transforms ambition into reality”, affirmed Ricardo Barros, Chief Operating Officer at wTVision.